In a dazzling mix of humor and heart, M&M’s latest Super Bowl commercial not only tickles the taste buds but also tugs at the heartstrings, especially with the star-studded appearance of Scarlett Johansson M&M’s alongside NFL icons Dan Marino, Bruce Smith and Terrell Owens. This year, the beloved candy brand takes a unique approach by celebrating almost-arriving heroes with its whimsical “Almost Champions Comfort Ring.”
The perfect couple of Scarlett Johansson M&M
The commercial, created by the creative minds at BBDO NY, presents us with a world where not getting first place gives you a great token of recognition. Enter the Almost Champions Comfort Ring, a luxurious piece of jewelry that is as sweet as it is symbolic, adorned with an M&M holding a soccer ball. But it’s not just any ring; This piece of jewelry holds a delicious secret: it can hold just one M&M, embodying convenience in its most literal sense.
Dan Marino, the legendary quarterback known for his incredible career without a Super Bowl victory, proudly displays the ring. The ad cleverly plays with the idea of ”what could have been,” with the ring’s diamonds humorously claiming to have been compressed from M&M’s peanut butter candies, their brilliance courtesy of the collective sighs of Marino, Smith, Owens and of course johansson.
Scarlett Johansson, a luminary in her own right, brings a touch of Hollywood glamor to the mix. Her participation is particularly poignant, referencing her brush with near-wins at the Oscars in 2020. Johansson’s inclusion in the ad not only elevates her star power but also broadens her appeal, bridging the gap among sports enthusiasts. and movie buffs.
Its premiere is scheduled for the first quarter of Super Bowl on February 11, the 30-second spot marks M&M’s ninth foray into the Super Bowl advertising space. Directed by Jess Coulter, the commercial is a testament to M&M’s legacy to deliver memorable and engaging content that resonates with a wide audience.
As we prepare for the big game, M&M’s reminds us that there’s a certain sweetness in getting closer, and with stars like Scarlett Johansson, one of the most beautiful women in the MCU, the screen lights up, this message has never been more captivating. So as you settle in to watch Clash of the Titans on the field, keep an eye out for this commercial gem – it’s sure to be the highlight of the Super Bowl entertainment lineup.