A $7 million Super Bowl ad touting Robert F. Kennedy Jr.’s run for president prompted an apology from the independent candidate. (Watch the video below.)
The ad, produced by a super PAC backing Kennedy, American Values 2024, borrowed heavily from a 1960 spot for his uncle John F. Kennedy’s winning presidential bid. It uses the same jingle and co-opts the vintage vibe.
RFK Jr. shared the ad on X but hours later added an apology to his family. (Notably, the ad remained on his account.)
“I’m so sorry if the Super Bowl advertisement caused anyone in my family pain,” Kennedy wrote. “The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God bless you.”
Kennedy’s press secretary, Stefanie Spear, sang a different tune over the big-game advertising, which American Values co-founder Tony Lyons estimated at $7 million, according to CBS News. (Watch the video below.)
“We are pleasantly surprised and grateful to the American Values PAC for running an ad during the Super Bowl where more than 100 million Americans got to see that Robert F. Kennedy, Jr. is running as an independent candidate for president of the United States,” Spear told CBS News.
Robert Shrum, a speechwriter for the late former Sen. Ted Kennedy (D-Mass.), said the ad was “plagiarism” while adding on X: “Bobby, you’re no John Kennedy.′ Instead you are a Trump ally.”
Kennedy, whose anti-vax views align with many conservatives, was grabbing 14% of the general vote in a recent poll that imagined a five-person ballot in November. That positions him as a potential spoiler for the expected main candidates, President Joe Biden and his criminally indicted rival, former President Donald Trump.
Here’s the original JFK ad:
RFK Jr.’s siblings denounced his independent candidacy in October.