The site began as a targeted resource for renters and buyers moving to or living in New York City. Staff are hopeful for a sale this month.
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Brick Underground, a media company focused on life and real estate in New York City, will close its doors this month unless it finds a buyer.
This is according to the company’s founder and CEO, Tari Karush Rogers, who shared the news of her site’s possible demise in a LinkedIn post on Thursday.
“I have some difficult news to share” rogers wrote. “After 15 years serving the New York City community, Brick Underground will cease publication this month unless a buyer steps forward.”
Rogers started the site after writing as a real estate correspondent for The New York Times.
The site has grown to include an editorial team that publishes around 20 articles a week for various newsletters, a podcast, and more. The site focused on real estate and city living and was named Best Real Estate Website in the US three times by the National Association of Real Estate Editors (NAREE).
“From the beginning, Brick Underground intended to be more than a website,” Rogers wrote. “We prided ourselves on our independence and carved out a niche that resonated deeply with our audience.”
The site offers news, guides and how-tos for current or potential renters and buyers in the Big Apple.
Editor-in-chief Jennifer White Karp wrote on LinkedIn that the site’s closure would be a big loss for the city, but she held out some hope for a next chapter.
“Don’t rule us out yet. Our team is small, we are fighters and we have pivoted like crazy over the years.” she wrote.
Read Tari Karush Rogers’ full statement below:
“I have some difficult news to share.
After 15 years serving the New York City community, Brick Underground will suspend publication this month unless a buyer steps forward. This decision comes with great regret and deep gratitude to our readers, staff, contributors and advertising partners.
From the beginning, Brick Underground aimed to be more than a website. We prided ourselves on our independence and carved out a niche that resonated deeply with our audience. Our commitment to service journalism and our community was recognized by the hundreds of readers who wrote to us for advice over the years and by the National Association of Real Estate Editors, which honored Brick Underground three times with a gold for Best Real Estate Website in the United States
The privilege of working alongside a variety of immensely talented editors and writers, each of whom shares a deeply held commitment to service journalism, has been one of the most rewarding parts of this journey. Their dedication to providing practical and insightful advice has made Brick Underground a trusted partner in the complex world of New York real estate.
However, despite our passion and commitment, the economic reality of running an independent media site has caught up with us. The evolving digital advertising landscape has only exacerbated these challenges, making it increasingly difficult for us to maintain our operations. Unless we find a buyer for the site, this will be Brick Underground’s last month.
As we prepare to close this chapter, I want to extend my deepest gratitude to everyone who has been a part of the Brick Underground story. Your support, commitment and trust have been the driving force behind our success.
I also want to highlight the incredible talent within our team who are now seeking new opportunities. Our editor in chief, Jennifer White Karp, has been instrumental in shaping our content over the past six years with his sharp editorial skills and deep knowledge of New York real estate. senior writer Young Celia has consistently delivered compelling stories with his exceptional writing and insightful analysis. On the business side, our operations, account management, digital advertising expert and all-around great guy, Lee Weinstein, who has been my right-hand man for the past eight years, has been indispensable to our operations. If he is looking to add exceptional talent to his team, I will be more than happy to introduce him to these outstanding professionals.
Thank you for allowing us to be a part of your New York story.
The warmest greetings,
Email Taylor Anderson