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Name: jeff valentino
Qualification: Broker Owner
Experience: 10 years
Location: Winston Salem, North Carolina
Brokerage name: Valentino Group
Team size: Me and an administrator
Transaction sides: 31 in 2023
Sales volume: $12,492,000 in 2023
Awards: Top 3 percent of agents in the Triad region by 2023
What is something you know now that you wish you knew when you started?
Your personal brand and reputation is the most important thing. You must have a deep understanding of your market to gain real insight. That way you can use your unique voice to communicate it like no one else. Be yourself.
What would you like readers to know about you and your brokerage?
We are creating a true real estate and media company that will give buyers and sellers a unique advantage in the marketplace. Growing the Living In Winston Salem brand has allowed us to entertain locals and highlight other small businesses that will create reciprocity and keep us top of mind.
We think of real estate brokerage as a hospitality business as much as a sales and marketing one; People remember the experience and how you made them feel. It’s what you do when things go wrong that can make the difference.
Tell us about an epic fail you’ve experienced since you’ve been a runner.
When I moved to North Carolina in 2019, I almost failed and had to move back to Chicago because no one knew me and I had no clients. I even interviewed for a “real job.” I learned that even when it’s scary and the world is shutting down, you have to market yourself and find ways to meet people. You must always push forward.
What is your top advice for newly licensed runners?
Do everything you can to be “active.” I used to see 20 houses a week when I didn’t have clients. Study and talk about the market and network with other agents who are successful or going in the right direction.
What’s one thing you wish all agents knew?
Find out what your ideal clients really want and give it to them… Which is usually not “I’m writing an offer!” posts on social networks. Use the 80/20 rule to provide advice, information and perspective, then tell them about yourself or your business.
Do you know someone who should be featured in an upcoming Broker Spotlight? Nominations please to email@example.com.
Email Christy Murdock